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White Label

Customize your platform’s branding to eliminate third-party marks and configure your own email server to ensure high deliverability and brand consistency.

Written by Deira Alanis
Updated today

1. Branding & Sender Details

In this section, you define how your customers will identify the emails sent by your platform.

  • Sender Email Name: This is the display name users will see in their inboxes.

    • Tip: Use your business name (e.g., MyStore - Orders).

  • Reply-To Email Name: The name that appears when a user hits the "Reply" button.

  • Reply-To Email Address: The specific email address where you want to receive customer inquiries or responses.


2. Custom SMTP Settings

By default, the platform uses a system account. To send emails from your own domain and improve professional trust, you must set up your own SMTP server.

How to enable:

In the "Use Default SMTP Account" dropdown, select "No". This will unlock the manual configuration fields.

Connection Details:

  • SMTP Host: The domain of your email service provider (e.g., smtp.sendgrid.net, smtp.gmail.com, or mail.yourdomain.com).

  • SMTP Username: The username or email address used to authenticate your account.

  • SMTP Password: The secure password for your SMTP account.

    • Note: If using providers like Gmail, you may need to generate an "App Password" instead of your regular login.

  • SMTP Encryption Settings: Choose the security protocol required by your provider, typically TLS or SSL.

  • SMTP Port: The port used to send emails. Common standards are:

    • 587: Recommended for TLS.

    • 465: Common for SSL.

  • Sender Email Address: The actual email address that will "send" the message. Ensure this address is authorized within your SMTP provider to avoid spam filters.


✅ Best Practices

  • Brand Alignment: Ensure your Sender Email Name matches your platform's name to avoid confusing your customers.

  • Deliverability: Using a custom SMTP is highly recommended for production environments to ensure your transactional emails (receipts, password resets) don't end up in Junk folders.

  • Testing: Always perform a test transaction after saving these settings to verify the connection is active and the emails look as expected.

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