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White Label

🔵 Feature included from Pro Plan

Growth Team avatar
Written by Growth Team
Updated over a week ago

Introduction

The white labeling feature offered by our platform empowers you to fully customize your marketplace's communication, ensuring that your brand is front and center.

With this feature, your users will never know that Ordering.co is working behind the scenes, allowing your brand to shine through every interaction.

🔵 Feature included from Pro Plan


Benefits for Your Business

Implementing white labeling offers numerous benefits to enhance your marketplace:

  1. Brand Consistency: Every email and interaction can be tailored to reflect your brand, creating a consistent and professional image.

  2. Increased Trust: By presenting a unified brand front, you can build greater trust with your customers, as they recognize and feel confident in your brand.

  3. Customer Loyalty: A consistent and personalized user experience fosters customer loyalty, encouraging repeat business.

  4. Professionalism: White labeling demonstrates a higher level of professionalism, as all communications appear to come directly from your brand.



How it works

Step 1 screenshot

Setting up white labeling for your marketplace is straightforward and can be accomplished by following and filling the information:

  1. Sender Email Name: This is the name your users will see as the sender in their mailboxes. For instance, you can set this to your project name, such as "mauriciosproject - YourBrandName."
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  2. Reply to Email Name: When users reply to your emails, this is the name they will see. For example, "mauriciosproject."

  3. Reply to Email Address: Any responses from users will be sent to this email address, such as "[email protected]."

  4. Using Default SMTP Account: If you do not have your own SMTP account, you can use the default provided. Otherwise, you will need to configure the following:

    • Email SMTP Host: Enter the host of your SMTP service, such as "sendgrid.com."

    • SMTP Username: Input the username for your SMTP account.

    • SMTP Password: Provide the password for your SMTP account.

    • Email SMTP Encryption Settings: Specify the encryption method used by your SMTP, such as TLS.

    • Email SMTP Port: Enter the port number your SMTP service uses, such as 587 or 465.

  5. Sender Email Address: The sender email address is the email address used to send out notifications and communications from your system. This address appears in the "From" field of the emails, ensuring recipients recognize the source of the message.

Support Widget

This option allows you to display the support widget only for super administrators. The widget will not be visible to store owners or users at any other level, ensuring that support features are reserved for top-level administrative users only.


Practical Use Cases

  1. Promotional Campaigns: Send branded promotional emails to your customers, showcasing new products or special offers, ensuring they see your marketplace as the source.

  2. Order Confirmations: Automatically send order confirmations and shipping updates that appear to come directly from your brand, enhancing the customer experience.

  3. Customer Support: Handle customer inquiries and support requests through a branded email address, reinforcing your marketplace’s identity and professionalism.

  4. Newsletters: Distribute newsletters that are fully customized to reflect your brand’s style and messaging, keeping your customers engaged and informed.


Conclusion

The white labeling feature is a powerful tool for any marketplace looking to elevate its brand presence and enhance customer trust.

By customizing the email communication channels, you ensure that every interaction with your users reinforces your brand identity.

This not only creates a seamless experience for your customers but also fosters a stronger, more professional image for your marketplace. Embrace white labeling and let your brand take center stage, all while leveraging the robust capabilities of Ordering.co in the background.

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