Introduction
The Business Analytics Module is an essential tool for gaining comprehensive insights into your marketplace's performance.
This module provides detailed information on orders, sales, top products, most chosen categories, order status, registered users, customer satisfaction, and various time metrics.
With advanced filtering options and visualizations like heat maps, you can easily monitor and analyze your marketplace's data to drive informed decisions.
🟢 Feature included from Standard Plan
Benefits for Your Business
Implementing the Business Analytics Module in your marketplace offers numerous benefits:
Informed Decision-Making: Access to detailed analytics helps in making data-driven decisions.
Enhanced Performance Monitoring: Track key metrics to understand and improve marketplace performance.
Customizable Filters: Use filters to view data by brand, business, time frame, and country, providing specific insights.
Improved Customer Satisfaction: Monitor customer satisfaction and other time metrics to enhance user experience.
Strategic Growth: Utilize analytics to set goals, develop marketing strategies, and drive business growth.
How it works
The Business Analytics Module is designed to provide a user-friendly and efficient experience for tracking and analyzing various aspects of your marketplace.
Key Features
Inside the Business Analytics module, you will find comprehensive data and insights on:
Orders: Track the number and status of orders.
Sales: Monitor total sales and revenue.
Top Products Sold: Identify the best-selling products.
Most Chosen Categories: Understand which product categories are most popular.
Order Status: View the current status of orders (pending, completed, canceled, etc.).
Registered Users: Track the number of users registered on your platform.
Customer Satisfaction: Measure customer satisfaction through ratings and feedback.
Time Metrics:
Time Spent Accepting Orders: Measure the average time businesses take to accept orders.
Time Spent Waiting on Ready for Pickup: Track the time customers wait for their orders to be ready for pickup.
Visualization and Filtering
Heat Map: Visualize order locations and detect the hottest order zones. Orders from the same spot get grouped for clarity.
Filters:
Brand: When the brand manager feature is enabled, filter analytics by brand to see performance metrics specific to each brand.
Business: Filter data by specific stores to get detailed feedback on their performance.
Time Frame: Get information for specific time frames to analyze trends over specific periods.
Country: Filter data by country to understand regional performance and trends.
Sales Channel: Generate reports by products from different sales channels like the customer app, ordering website, or other platforms.
Practical Use Cases
Performance Tracking: Regularly monitor orders, sales, and customer satisfaction to ensure your marketplace is performing well.
Targeted Improvements: Use detailed analytics to identify underperforming areas and develop strategies to address them.
Customer Insights: Understand customer preferences and behavior by analyzing top products and categories, and customer feedback.
Operational Efficiency: Track time metrics to identify and reduce delays in order processing and pickup readiness.
Strategic Planning: Use date range filters to analyze trends over time, helping in setting realistic goals and creating effective marketing campaigns.
Regional Analysis: Use country filters to tailor strategies and offerings to different regions.
Channel Performance: Evaluate the effectiveness of various sales channels by comparing product performance across the customer app, website, and other platforms.
Conclusion
The Business Analytics Module is a powerful tool for any marketplace looking to enhance performance monitoring and decision-making.
With its comprehensive features for tracking key metrics, advanced filtering options, and visualizations like heat maps, this module is indispensable for growing businesses.
By leveraging the capabilities of this module, you can ensure informed decision-making, improved operational efficiency, and strategic growth for your marketplace.