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Advanced Offers

πŸ”΅ Feature included from Pro Plan

Growth Team avatar
Written by Growth Team
Updated over 6 months ago

Introduction

Unlocking Business Potential with Advanced Offers

Control all your offers from one single dashboard and give your users another reason to trust your business. All these offers are handled inside your Ordering Dashboard > Marketing > Promotions Enterprise.
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πŸ”΅ Feature included from Pro Plan



Understanding Advanced Offers

Advanced Offers is a powerful feature nestled within your Ordering Dashboard's Marketing section. This tool allows you to meticulously craft and manage promotions for all the stores within your marketplace. From setting up specific delivery zones to tailoring promotions for your website versus your customer app, Advanced Offers provides a robust suite of customization options to boost sales and customer engagement.

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Setting Up Offers

  1. General Settings: Begin by defining basic offer details like name, description, and duration. Customize the offer's appearance with images and labels, and specify its priority among concurrent promotions.
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    ​Image: The image format can be PNG and JPEG, the size can be adjusted after you place the image in a quick view editor, just bear in mind to not make it heavy for it to load even faster.

    Name

    Description

    Dates Range

    Label

    Β· This is internal information, use these as identifiers.
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    Order Priority

    Β· If multiple offers have the same or very similar benefits, you decide which offer should take over instead of the other ones.

    Check or not if this offer is Allowed to be combined with other offers (discount/coupon).
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  2. Sites: Here you'll see all the products you have enabled in your project, and you have the power to enable this offer specifically by product.
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  3. Businesses: All the businesses added to your marketplace will show here, and according to your offer specifications, enable or disable the stores that this offer will apply.

    Check and uncheck stores at will.
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  4. Users: With the Users feature in Advanced Offers, marketplace owners can target specific customer segments with tailored promotions, based on factors like past purchases, demographics, or engagement. It enables personalized offers to enhance satisfaction and boost sales.
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  5. Loyalty Levels: In Advanced Offers, the Loyalty Levels feature allows businesses to create dynamic loyalty programs. It rewards customers based on their engagement and purchasing activity, offering tiered benefits like exclusive discounts or VIP perks. This fosters loyalty and encourages ongoing engagement with the platform.

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  6. Rule Configuration: Dive into the heart of your offers by specifying promotion and discount types. Whether it's applying discounts to subtotals, delivery fees, or service fees, Advanced Offers empowers you to fine-tune every aspect of your promotions.
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  • Promotion Types

    These included Subtotal, Delivery Fee & Service Fee.

Subtotal: These offers will apply to the subtotal of the orders, meaning that if this order applies, the discount will be only for the subtotal of the order.
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Delivery Fee: These offers will apply only to the delivery fee, the rest of the amounts in your orders won't get a discount.
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Service Fee: These offers will apply only to the service fee, and won't affect any other amounts in the orders.

  • Discount Types

Here you'll specify if the discount will be calculated on percentage or by price (amount), and the value is according to the discount, for example; if you have a percentage discount type and value of 50, the discount will be 50%
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Percentage: This applies a % discount on the orders according to the value, if the value is 50 the percentage will be 50%.
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Price: This applies to an amount according to the value, if the value is 50, it'll discount $50 (or any currency you use).
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How it's going to be applied?

Configure how will this apply, and how customers will apply these offers.
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Coupon

Set if you want to show the coupon field in the cart, or only view it at checkout, and write down the coupon code, you can use this to your advantage with some creative wording.

These coupons will only apply if your customer writes it and click the apply button.
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Discount

These are automatic discounts that will apply to each order if the conditions apply, for example, if you set a condition that this discount applies only if the order is over $100, this discount will only be applied if that is met (over $100).
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Conditions

These are advanced rules that will be applied to your promotions, read one by one how each works.
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Product Specific

Β· Assign the discount to a specific product, you'll see all the products listed in your marketplace, you can either select one or multiples.

Categories specific

Β· Assign the discount to a specific category inside your stores, this will apply to all the products inside that category.
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Schedule limit

Β· If the offer is only for a limited time, this is where you set that ending day of the offer.
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Max. amount of times that can be used

Β· Set a limit of the times that coupon or automatic discount will apply by order, these times are discounted until the order is placed.

Max. amount of times that can be used per user

Β· Set a limit on the time a user can use the same coupon code or discount, with this you'll give everyone a chance to take your promotions, and enjoy your platform.

Max. amount of orders on the platform of the user

Β· Set a limit on the orders that can be placed with the discount or coupon by the user.

Payment methods allowed

Β· Establish if this promotion will take all payments, just cash, or only a few of the multiple payment gateways you have.

Maximum discount limit

Β· Set a maximum amount of discounts that can be placed, this will guarantee your marketplace not to give items for free when multiple offers may apply.

Delivery zones

Β· Set a promotion according to the location of your users, imagine you have multiple delivery zones and you are looking to test a strategy in one of them, well this is where you configure it, select the zone you want to try and activate it.

Order Type

Β· There are multiple order types, such as; pickup, delivery, curbside, drive-thru, and eat-in, select the ones you need the promotion applies on, for example, if you have a promotion in-store, you can enable only eat-in for that promotion.

Minutes from the last order

Β· Decide if some of your customers might get an offer a few minutes after they've just purchased, kind of like up-selling and remarketing.

Minutes until the next order

Β· This feature allows businesses to set time-based promotions based on the interval between a customer's orders. By specifying the duration until the next order, businesses can strategically offer discounts or incentives to encourage repeat purchases within a defined timeframe.

Minimum purchase

Β· Establish what would be the minimum amount in the order for the promotion to apply.

Include options

Β· This feature allows businesses to offer various choices or selections within promotions, enhancing customization and relevance.


Benefits of Advanced Offers

  • Precision Targeting: Reach specific customer segments with tailored promotions, increasing relevance and engagement.
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  • Increased Revenue: Drive sales by incentivizing desired behaviors, such as higher order values or repeat purchases.
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  • Streamlined Management: Manage all your promotions from a centralized dashboard, saving time and effort.
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  • Enhanced Customer Loyalty: Delight customers with personalized discounts and offers, fostering long-term relationships and loyalty.



Use Cases

  1. Product Launch Promotions: Generate buzz and drive sales for new product launches with targeted promotions.
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  2. Segment-Specific Discounts: Reward loyal customers or incentivize first-time buyers with personalized discounts.
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  3. Geographic Targeting: Test marketing strategies in specific regions by offering location-based promotions.
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  4. Upsell Opportunities: Encourage customers to spend more by offering discounts on higher-value purchases.
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  5. Retention Campaigns: Retain customers and encourage repeat purchases by offering discounts based on past order history.
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Conclusion

Advanced Offers in your Ordering Dashboard empowers you to create tailored promotions that resonate with your audience, drive sales, and enhance overall customer satisfaction.

With its comprehensive features and flexibility, Advanced Offers is a vital tool for any business looking to thrive in today's competitive marketplace.

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