The Markups feature in Ordering is designed to automate this process, allowing you to adjust prices dynamically based on how and where a customer places an order.
Whether you are looking to offset marketplace commissions or tailor your pricing for specific fulfillment methods, this tool ensures your revenue goals are met without manual menu updates.
Step-by-Step Configuration
Setting up a markup involves defining a rule that tells the system exactly when to increase a price and by how much.
1. Locate the Business
Start by selecting the Stores section from your main dashboard. Click on the specific business you wish to manage. In the video example, we navigate to "Fast Bite." This opens the business management panel where all operational settings are housed.
2. Access the Markups Menu
Inside the business profile, scroll down the settings list on the right and click Markups. This section serves as your command center for pricing rules. If no rules exist, click the Add New button in the top right corner to open the creation modal.
3. Define the Markup Parameters
The "Create Markup" window allows you to get specific about when the rule should trigger:
Name: Enter a descriptive title, such as "10% Markup for Pickup Orders on Marketplace."
4Site: Use the dropdown to select the specific platform. You can apply the rule to All Sites or isolate it to your Marketplace Website, Kiosk, or Call Center.
Delivery Type: Specify the fulfillment method. For instance, selecting Pickup ensures the markup only applies when the customer chooses to collect the order themselves.
4. Set the Value and Logic
In the Rules section, you define the math behind the markup:
Markup Type: Choose Percentage (most common for scaling) or a fixed value.
Value: Input the amount (e.g., "10").
Apply to Suboptions: By checking this box, the system ensures that add-ons (like extra toppings or side upgrades) also receive the markup, maintaining price consistency across the entire order.
5. Save and Verify
Click Save. The rule is immediately active. To verify, you can visit your live site. As shown in the video, toggling the order type from "Delivery" to "Pickup" will instantly update the menu prices—such as a meal increasing from $12.47 to $13.72—reflecting the new 10% rule in real-time.
Tips and Tricks
Clean Pricing: Utilize the Rounding Values setting to avoid awkward decimals. You can set the system to round up to the nearest .50 or .99 to keep your menu looking professional.
Tiered Strategies: You can create multiple markups. For example, you might have a 5% markup for your own site's delivery and a 15% markup for third-party marketplace sites.
Instant Toggle: If you are running a flash promotion and want to remove markups temporarily, you can simply toggle the Status to "Disabled" rather than deleting the rule entirely.
Best Practices
Audit Regularly: Periodically check your markup rules against your latest overhead costs to ensure your margins remain optimized.
Customer Experience: When applying markups to suboptions, ensure the final price remains logical. A $2.00 extra cheese add-on becoming $2.20 is expected, but keep an eye on how these stack up in large orders.
Market Alignment: Use the "Site" specific settings to ensure your prices on high-commission platforms are covering your costs, while keeping your direct-order prices lower to encourage customer loyalty.
Conclusion
The Markups feature provides a seamless bridge between your operational costs and your customer-facing prices. By automating these adjustments through Ordering, you eliminate the need for manual calculations and ensure that every transaction—regardless of the channel—is contributing correctly to your bottom line.